Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6900
Title: Identifying latent dissatisfied customers using association rules in customer satisfaction studies
Authors: BLOEMER, Johanna 
BRIJS, Tom 
SWINNEN, Gilbert 
VANHOOF, Koen 
Issue Date: 1998
Publisher: Berlin 1998
Source: Proceedings of the ESOMAR-Conference. p. 71-92.
Document URI: http://hdl.handle.net/1942/6900
Type: Proceedings Paper
Appears in Collections:Research publications

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