BRENGMAN, Malaika

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BRENGMAN, Malaika

malaika.brengman@uhasselt.be

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Author: de Pelsmacker, P.

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		Issue Date	Title	Contributor(s)	Type	Cat.
	1	1999	The determining factors of brand confusion in print advertising	BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.	Proceedings Paper
	2	1999	Consumer characteristics and brand confusion	BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.	Proceedings Paper