BRENGMAN, Malaika

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Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

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Type:  Journal Contribution

Results 1-20 of 25 (Search time: 0.006 seconds).

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Issue DateTitleContributor(s)TypeCat.
12019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
22019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
32018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
42017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
52017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
62017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
72017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
82017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
92016Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sampleSteenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionM
102012From Armani to Zara: Impression formation based on fashion store patronageWILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, MarkJournal ContributionA1
112012The impact of in-store greenery on customersBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickJournal ContributionA1
122011Fashion store personality: Scale development and relation to self-congruity theoryWILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
132011The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight IssueWauters, Birgit; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
142010The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspectiveJoye, Yannick; WILLEMS, Kim; BRENGMAN, Malaika; Wolf, KathleenJournal ContributionA1
152009Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
162005Interview: KleurBRENGMAN, Malaika; Steeman, P.Journal ContributionA3
172005Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validationBRENGMAN, Malaika; Geuens, M; Weijters, B; Smith, SM; Swinyard, WRJournal ContributionA1
182004Kleur in de winkelinrichting: een stille verleider...BRENGMAN, MalaikaJournal ContributionA3
192004Het oog wil ook wat: bijdrage aan het artikel "Koop mij!" door Els VerweireBRENGMAN, MalaikaJournal ContributionA3
202004The four dimensional impact of color on shoppers' emotionsBRENGMAN, Malaika; Geuens, M.Journal ContributionA2
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