JANSSENS, Wim

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Full Name
JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Publications

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Author:  De Pelsmacker, Patrick

Results 1-5 of 5 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12012Online advertising and congruency effects: It depends on how you look at itJANSSENS, Wim; De Pelsmacker, Patrick; Geuens, MaggieJournal ContributionA1
22010Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead RelatednessJANSSENS, Wim; De Pelsmacker, Patrick; Cauberghe, VerolienBook SectionB2
32009Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptanceCauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, NathalieJournal ContributionA1
42009Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and WomenDens, Nathalie; De Pelsmacker, Patrick; JANSSENS, WimJournal ContributionA1
52009Smells like me Personality and perfume choiceJANSSENS, Wim; De Pelsmacker, PatrickJournal ContributionA1