WILLEMS, Kim

Email Alert RSS Feed

Profile

Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
Loading... 5 0 5 0 false
Loading... 6 0 5 0 false

Publications

Refined By:
Type:  Journal Contribution

Results 1-20 of 27 (Search time: 0.004 seconds).

show all
Issue DateTitleContributor(s)TypeCat.
12023Frontline employee expectations on working with physical robots in retailingWILLEMS, Kim; Verhulst, Nanouk; De Gauquier, Laurens; BRENGMAN, MalaikaJournal ContributionA1
22022Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent CongruenceBRENGMAN, Malaika; WILLEMS, Kim; De Gauquier, LaurensJournal ContributionA1
32022How customers motive attributions impact intentions to use an interactive kiosk in-storevan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
42022Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarityDOUCE, Lieve; WILLEMS, Kim; Chaudhuri, ArjunJournal ContributionA1
52022Brand personality appeal in retailing: Comparing fashion- and grocery retailingWILLEMS, KimJournal ContributionA1
62021Can a retail environment be simulated by photographs?WILLEMS, Kim; DOUCE, Lieve; PETERMANS, AnnJournal ContributionA1
72021In or out? A field observational study on the placement of entertaining robots in retailingDe Gauquier, L; BRENGMAN, Malaika; WILLEMS, Kim; Cao, HL; Vanderborght, BramJournal ContributionA1
82019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
92019Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvementDemoulin, Nathalie; WILLEMS, KimJournal ContributionA1
102019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
112019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
122018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
132017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
142017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
152017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
162017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
172017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
182016Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performanceHaezendonck, Elvira; WILLEMS, Kim; Hillemann, JennyJournal ContributionA1
192016Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sampleSteenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionM
202016The impact of customer value types on customer outcomes for different retail formatsWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertJournal ContributionA1
show all