MERKEN, Anne

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MERKEN, Anne

anne.merken@uhasselt.be

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Internal UHasselt: JANSSENS, Wim

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		Issue Date	Title	Contributor(s)	Type	Cat.
	1	2013	Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising	LEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, Wim	Proceedings Paper	C1