Attribute importance: assessing nonlinear patterns of factors contributing to customer satisfaction

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/5762

Title:	Attribute importance: assessing nonlinear patterns of factors contributing to customer satisfaction
Authors:	VANHOOF, Koen SWINNEN, Gilbert
Issue Date:	1996
Publisher:	Latimer ESOMAR 1996
Source:	Research methodologies for the new marketing, p.160 - 171
Document URI:	http://hdl.handle.net/1942/5762
Type:	Journal Contribution
Appears in Collections:	Research publications

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