Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/17864
Title: Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
Authors: LEROI-WERELDS, Sara 
STREUKENS, Sandra 
Brady, Michael K.
SWINNEN, Gilbert 
Issue Date: 2014
Publisher: SPRINGER
Source: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 42 (4), p. 430-451
Abstract: Despite the importance of customer value, considerable divergence of opinion exists on how to adequately conceptualize and measure this construct. In this study, four commonly used methods for measuring customer value (i.e., the methods proposed by Dodds et al. (1991), Gale (1994), Holbrook (1999) and Woodruff and Gardial (1996)) are compared. First and foremost, the psychometric properties of the different methods are evaluated. Next, the authors compare the predictive ability of the different methods with respect to key outcome variables (i.e., satisfaction, word of mouth, repurchase intention). Finally, the methods are compared based on their relative practicality and actionability. The authors' findings show that each method has its own benefits and costs and should be used based on its suitability for a particular application. The paper culminates with a prescriptive flowchart that summarizes the main findings and provides direction for choosing the optimal value measurement method.
Notes: [Leroi-Werelds, Sara; Streukens, Sandra; Swinnen, Gilbert] Hasselt Univ, Dept Mkt & Strategy, B-3590 Diepenbeek, Belgium. [Brady, Michael K.] Florida State Univ, Coll Business, Dept Mkt, Tallahassee, FL 32306 USA.
Keywords: Customer value; Perceived value; Measurement methods; Comparison;customer value; perceived value; measurement methods; comparison
Document URI: http://hdl.handle.net/1942/17864
Link to publication: The final publication is available at http://link.springer.com/article/10.1007%2Fs11747-013-0363-4
ISSN: 0092-0703
e-ISSN: 1552-7824
DOI: 10.1007/s11747-013-0363-4
ISI #: 000340563300006
Rights: © Academy of Marketing Science 2013.
Category: A1
Type: Journal Contribution
Validations: ecoom 2015
Appears in Collections:Research publications

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