Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/3962
Title: Using an ordered response model to analyse viewer characteristics : the case of a political oriented talk show
Authors: GOFFIN, Ilse 
Issue Date: 2006
Publisher: European Marketing Academy
Source: Proceedings 35th EMAC Annual Conference.
Document URI: http://hdl.handle.net/1942/3962
ISBN: 9608919908
Category: C1
Type: Proceedings Paper
Appears in Collections:Research publications

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