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http://hdl.handle.net/1942/3962| Title: | Using an ordered response model to analyse viewer characteristics : the case of a political oriented talk show | Authors: | GOFFIN, Ilse | Issue Date: | 2006 | Publisher: | European Marketing Academy | Source: | Proceedings 35th EMAC Annual Conference. | Document URI: | http://hdl.handle.net/1942/3962 | ISBN: | 9608919908 | Category: | C1 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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