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http://hdl.handle.net/1942/4849| Title: | Measuring success in export marketing strategy: a critical review | Authors: | MATTHYSSENS, Paul PAUWELS, Piet |
Issue Date: | 1995 | Source: | Madsen Tage Koed & e.a. (Ed.) Proceedings of the Third Symposium of the Consortium for International Marketing Reseach, May 30 - June 2, 1995. p. 185-204. | Document URI: | http://hdl.handle.net/1942/4849 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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