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Title: Measuring success in export marketing strategy: a critical review
Authors: MATTHYSSENS, Paul 
Issue Date: 1995
Source: Madsen Tage Koed & e.a. (Ed.) Proceedings of the Third Symposium of the Consortium for International Marketing Reseach, May 30 - June 2, 1995. p. 185-204.
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Type: Proceedings Paper
Appears in Collections:Research publications

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