SWINNEN, Gilbert

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SWINNEN, Gilbert
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gilbert.swinnen@uhasselt.be
 
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Author:  VANHOOF, Koen
Author:  Estrella-Ramon, A. M.

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Issue DateTitleContributor(s)TypeCat.
12013A marketing view of the customer value: Customer lifetime value and customer equityEstrella-Ramon, A. M.; Sanchez-Perez, M.; SWINNEN, Gilbert; VANHOOF, KoenJournal ContributionA1