JANSSENS, Wim

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JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Publications

Refined By:
Internal UHasselt:  STREUKENS, Sandra
Type:  Proceedings Paper

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12013Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertisingLEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, WimProceedings PaperC1
22011A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical StudyLEROI-WERELDS, Sara; STREUKENS, Sandra; SWINNEN, Gilbert; JANSSENS, WimProceedings PaperC2
32009The Effect of Mating Cues on Ad Preference from the Perspective of Evolutionary PsychologyFREDERICKX, Marieke; JANSSENS, Wim; STREUKENS, Sandra; GRAMMENS, Dieter; VYNCKE, PatrickProceedings PaperC2