Constructing the other: Managerial rhetorics of diversity

Abstract

In this article, we examine how HR managers rhetorically construct diversity as discourses of Otherness. Our analysis relies on argument schemes developed by the classical rhetoric tradition. HR managers talk about diverse employees as visible, hearable and enjoyable Others, measure Otherness in terms of time, pace and rhythm, and evaluate the Others in terms of his/her compliance. While these discourses are varied and sometimes contradict the dominant(negative) Discourses of Otherness, they remain at the same time monolithic. The construction and valorisation of Otherness is predominantly deployed in function of reinforcing dominant managerial Discourses of discipline, compliance and control.