Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/1236
Title: De effectiviteit van 'Customer Relationship Management'.
Authors: LEROI-WERELDS, Koen
Issue Date: 2006
Keywords: Customer Relationship Management, klantenbinding, Cross-selling, up-selling, competitief voordeel, ge├»ntegreerde klanteninformatie, Return on Investment (ROI), Terugverdientijd, Aandeelhouderswaarde, performancemeting, balanced scorecard, relatiekosten, relatieopbrengsten,
Document URI: http://hdl.handle.net/1942/1236
Category: T2
Type: Theses and Dissertations
Appears in Collections:Master theses

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