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http://hdl.handle.net/1942/1236| Title: | De effectiviteit van 'Customer Relationship Management'. | Authors: | LEROI-WERELDS, Koen | Issue Date: | 2006 | Keywords: | Customer Relationship Management, klantenbinding, Cross-selling, up-selling, competitief voordeel, geïntegreerde klanteninformatie, Return on Investment (ROI), Terugverdientijd, Aandeelhouderswaarde, performancemeting, balanced scorecard, relatiekosten, relatieopbrengsten, | Document URI: | http://hdl.handle.net/1942/1236 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| leroiwerelds_koen1.pdf | 4.7 MB | Adobe PDF | View/Open |
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