Peer production, its useful concepts for traditional businesses and its implementation explored for market-based business models

Abstract

This master thesis will deal with the specific macro-economic trend which is called commons-based peer production (Benkler, 2006). Commons-based peer production is a socio-economic system of production that is emerging in the digitally networked environment. Because of the level of technical infrastructure of the Internet, the hallmark of this system is collaboration among large groups of individuals. Not as in contract- or market-based companies, it relies on social interaction and motivational elements, rather than on prices or commands so deeply recognizable in managerial or state-based firms.