Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/12614
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dc.contributor.advisorSTREUKENS, Sandra-
dc.contributor.authorGeerts, Jelle-
dc.date.accessioned2011-11-25T09:06:05Z-
dc.date.available2011-11-25T09:06:05Z-
dc.date.issued2011-
dc.identifier.urihttp://hdl.handle.net/1942/12614-
dc.description.abstractA lot has been written about the factors influencing the acceptance of a Self-service Technology (SST). This research combines these studies and gives an answer on the question 'Which are the most important factors leading to the acceptance of a SST?' by conducting a meta-analysis. The meta-analysis showed that the factors perceived ease of use, subjective norm, self-efficacy and perceived usefulness are the most important factors influencing the intention to use a SST directly. The characteristics compatibility, perceived usefulness, perceived ease of use and 'fun' are the most important factors influencing the attitude towards use and indirectly influencing the intention to use a SST. A moderator analysis was also conducted to see what the influence was from type of respondents (non-students vs. students), type of technology (on-site vs. Off-site options) and culture (non-western vs. western) on the relationships found in the meta-analysis. The relationships of perceived usefulness-
dc.format.mimetypeApplication/pdf-
dc.languagenl-
dc.language.isoen-
dc.publisherUHasselt Diepenbeek-
dc.titleThe acceptance of self-service technology by the customer: a meta-analysis-
dc.typeTheses and Dissertations-
local.format.pages0-
local.bibliographicCitation.jcatT2-
dc.description.notesmaster in de toegepaste economische wetenschappen-marketing-
local.type.specifiedMaster thesis-
dc.bibliographicCitation.oldjcatD2-
item.fulltextWith Fulltext-
item.accessRightsOpen Access-
item.contributorGeerts, Jelle-
item.fullcitationGeerts, Jelle (2011) The acceptance of self-service technology by the customer: a meta-analysis.-
Appears in Collections:Master theses
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