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Title: Strategic analysis of the smartphone market
Authors: Swenters, Jo
Issue Date: 2012
Publisher: UHasselt Diepenbeek
Abstract: By 2013, worldwide shipments of converged mobile devices, also known as smartphones, will surpass 390 million units, growing at a compound annual growth rate (CAGR) of 20.9% for the 2009'2013 forecast period. Underpinning the converged mobile device market is the constantly shifting mobile operating system (OS) landscape. The master thesis is an attempt to create a knowledge basis that helps understanding the smartphone market and the ongoing operating system standard war. It provides an elaborate theoretical framework and uses it to build a comprehensive case study.
Notes: master in de toegepaste economische wetenschappen: handelsingenieur-technologie-, innovatie- en milieumanagement
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Category: T2
Type: Theses and Dissertations
Appears in Collections:Master theses

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