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http://hdl.handle.net/1942/14115| Title: | Strategic analysis of the smartphone market | Authors: | Swenters, Jo | Advisors: | VANHAVERBEKE, Wim ROIJAKKERS, Nadine |
Issue Date: | 2012 | Publisher: | UHasselt Diepenbeek | Abstract: | By 2013, worldwide shipments of converged mobile devices, also known as smartphones, will surpass 390 million units, growing at a compound annual growth rate (CAGR) of 20.9% for the 2009'2013 forecast period. Underpinning the converged mobile device market is the constantly shifting mobile operating system (OS) landscape. The master thesis is an attempt to create a knowledge basis that helps understanding the smartphone market and the ongoing operating system standard war. It provides an elaborate theoretical framework and uses it to build a comprehensive case study. | Notes: | master in de toegepaste economische wetenschappen: handelsingenieur-technologie-, innovatie- en milieumanagement | Document URI: | http://hdl.handle.net/1942/14115 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 05227872011589.pdf | 2.55 MB | Adobe PDF | View/Open |
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