Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/17315
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dc.contributor.advisorJANSSENS, Wim-
dc.contributor.authorBaleau, Fiona-
dc.date.accessioned2014-10-09T09:12:39Z-
dc.date.available2014-10-09T09:12:39Z-
dc.date.issued2014-
dc.identifier.urihttp://hdl.handle.net/1942/17315-
dc.format.mimetypeApplication/pdf-
dc.languageen-
dc.language.isoen-
dc.publisherUHasselt-
dc.titleThe effects on customers' reactions of cross-modal (in)congruity between a store and a store atmospheric: a field experiment in a cookware store using ambient fragrance-
dc.typeTheses and Dissertations-
local.bibliographicCitation.jcatT2-
dc.description.notesMaster of Management-International Marketing Strategy-
local.type.specifiedMaster thesis-
item.accessRightsOpen Access-
item.fullcitationBaleau, Fiona (2014) The effects on customers' reactions of cross-modal (in)congruity between a store and a store atmospheric: a field experiment in a cookware store using ambient fragrance.-
item.fulltextWith Fulltext-
item.contributorBaleau, Fiona-
Appears in Collections:Master theses
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