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http://hdl.handle.net/1942/17349
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DC Field | Value | Language |
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dc.contributor.advisor | PAUWELS, Piet | - |
dc.contributor.author | Graus, Chidi | - |
dc.date.accessioned | 2014-10-09T09:12:46Z | - |
dc.date.available | 2014-10-09T09:12:46Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | http://hdl.handle.net/1942/17349 | - |
dc.description.abstract | This masters dissertation focuses on personal brand management and luxury brand management and attempts to link both concepts through the analysis of luxury brand management. 24 anti-laws of marketing suggested by Kapferer and Bastien (2009) serve as an inspiration for the empirical qualitative research that has been conducted in this masters dissertation. As these anti-laws of marketing are considered to be key success factors in luxury brand management, this research makes an attempt in transferring these anti-laws to personal brand management and see if there are new and relevant insights that come to surface and that can be useful for personal brand management. | - |
dc.format.mimetype | Application/pdf | - |
dc.language | en | - |
dc.language.iso | en | - |
dc.publisher | UHasselt | - |
dc.title | Missed opportunities in personal branding: finding solutions through luxury branding | - |
dc.type | Theses and Dissertations | - |
local.bibliographicCitation.jcat | T2 | - |
dc.description.notes | Master of Management-International Marketing Strategy | - |
local.type.specified | Master thesis | - |
item.fullcitation | Graus, Chidi (2014) Missed opportunities in personal branding: finding solutions through luxury branding. | - |
item.fulltext | With Fulltext | - |
item.accessRights | Open Access | - |
item.contributor | Graus, Chidi | - |
Appears in Collections: | Master theses |
Files in This Item:
File | Description | Size | Format | |
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12334952013838.pdf | 1.19 MB | Adobe PDF | View/Open |
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