Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/19225| Title: | The challenges in managing & organising open innovation: a marketing perspective The role of marketing in open innovation | Authors: | Vermeulen, Lise Lotte Maria Margarita | Advisors: | ROIJAKKERS, Nadine | Issue Date: | 2015 | Publisher: | UHasselt | Abstract: | The role of the marketing department in open innovation | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/19225 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 13365052014838.pdf | 1.16 MB | Adobe PDF | View/Open |
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