Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/19274
Title: | Negative spillover in co-branding: an equity issue? | Authors: | Van de Craen, Shari | Advisors: | ROIJAKKERS, Nadine | Issue Date: | 2015 | Publisher: | UHasselt | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/19274 | Category: | T2 | Type: | Theses and Dissertations |
Appears in Collections: | Master theses |
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13359182014838.pdf | 858.72 kB | Adobe PDF | View/Open |
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