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Title: | WERCHEM, spol. s .o. - small family firm in open innovation | Authors: | Kucerakova, Nina | Advisors: | ROIJAKKERS, Nadine | Issue Date: | 2016 | Publisher: | UHasselt | Abstract: | The purpose of my thesis is to analyze small Slovak family firm WERCHEM, spol. s r.o.by using theory about open and closed innovation in a connection with SMEs and family business. Analyzing method was fulfilling Open innovation canvas and Collaborative innovation canvas which I chose according to main topic, OI. The thesis is composed of theoretical and analytical part. The first sub-part of theoretical part focus on explanation of innovations, open innovation and closed innovation. Second sub-part defines Open innovation canvas and Collaborative innovation canvas. Next sub-part offers information about small firm. The last sub-part of theoretical part is about family business. Analytical part of my master dissertation consist of three sub-parts according to small Slovak family firm WERCHEM, spol. s r.o. First sub-part of analytical part is introduction of firm. In next sub-part I made three Open innovation canvases according to firms with special relationship with WERCHEM, spol. s r.o. (exclusive contract of supplying screws and nuts or exclusivity of selling products on Slovak and Czech market). Collaborative innovation canvases I used future innovation and collaboration of mentioned family firm (web discussion board and collaboration with LEGO Slovakia). Based on these analyses I made innovation plan for future of WERCHEM, spol. s r.o. The main aim of the thesis is to bring for firm WERCHEM, spol. s r.o. possible innovations and collaborations which can be followed and improve their way of thinking. | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/22253 | Category: | T2 | Type: | Theses and Dissertations |
Appears in Collections: | Master theses |
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