Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/24804| Title: | Achieving Customer Loyalty from Email Campaigns by Using Data Mining Techniques | Authors: | Naber, Julia | Advisors: | VANHOOF, Koen NAPOLES RUIZ, Gonzalo |
Issue Date: | 2017 | Publisher: | UHasselt | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/24804 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| f5237496-96a3-40d0-9772-8b7f05f85999.pdf | 1.73 MB | Adobe PDF | View/Open |
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