Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/27022
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | LEROI-WERELDS, Sara | - |
dc.contributor.author | Vleugels, Bo | - |
dc.date.accessioned | 2018-10-03T10:04:13Z | - |
dc.date.available | 2018-10-03T10:04:13Z | - |
dc.date.issued | 2018 | - |
dc.identifier.uri | http://hdl.handle.net/1942/27022 | - |
dc.description.abstract | This thesis researches the effect of communicating health and taste benefits on the effectiveness of healthy food advertising. The research provides evidence that a dual approach in marketing communications has proven successful and can be applied to healthy food advertising. | - |
dc.format.mimetype | Application/pdf | - |
dc.language | en | - |
dc.publisher | UHasselt | - |
dc.title | The effect of communicating health and taste benefits on the effectiveness of healthy food advertising | - |
dc.type | Theses and Dissertations | - |
local.format.pages | 0 | - |
local.bibliographicCitation.jcat | T2 | - |
dc.description.notes | Master of Management-International Marketing Strategy | - |
local.type.specified | Master thesis | - |
item.accessRights | Open Access | - |
item.contributor | Vleugels, Bo | - |
item.fullcitation | Vleugels, Bo (2018) The effect of communicating health and taste benefits on the effectiveness of healthy food advertising. | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | Master theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
f3e75ebb-3132-41e0-880c-df66fd93e5ef.pdf | 1.63 MB | Adobe PDF | View/Open |
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