Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/27022
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dc.contributor.advisorLEROI-WERELDS, Sara-
dc.contributor.authorVleugels, Bo-
dc.date.accessioned2018-10-03T10:04:13Z-
dc.date.available2018-10-03T10:04:13Z-
dc.date.issued2018-
dc.identifier.urihttp://hdl.handle.net/1942/27022-
dc.description.abstractThis thesis researches the effect of communicating health and taste benefits on the effectiveness of healthy food advertising. The research provides evidence that a dual approach in marketing communications has proven successful and can be applied to healthy food advertising.-
dc.format.mimetypeApplication/pdf-
dc.languageen-
dc.publisherUHasselt-
dc.titleThe effect of communicating health and taste benefits on the effectiveness of healthy food advertising-
dc.typeTheses and Dissertations-
local.format.pages0-
local.bibliographicCitation.jcatT2-
dc.description.notesMaster of Management-International Marketing Strategy-
local.type.specifiedMaster thesis-
item.accessRightsOpen Access-
item.contributorVleugels, Bo-
item.fullcitationVleugels, Bo (2018) The effect of communicating health and taste benefits on the effectiveness of healthy food advertising.-
item.fulltextWith Fulltext-
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