Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/27044
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dc.contributor.advisorPAUWELS, Piet-
dc.contributor.authorAlamro, Sajedah Sami Salameh-
dc.date.accessioned2018-10-03T10:04:15Z-
dc.date.available2018-10-03T10:04:15Z-
dc.date.issued2018-
dc.identifier.urihttp://hdl.handle.net/1942/27044-
dc.description.abstractMy thesis is about the role of dynamic capabilities in brand sustanability and how this theory helps the organization to reach the competitive advantage as well as sustain its brand in the competing market and how Organizational structure merge with innovation speed in order to raise the organization performance under the umbrella of dynamic capabilities theory.-
dc.format.mimetypeApplication/pdf-
dc.languageen-
dc.publisherUHasselt-
dc.titleThe role of dynamic capabilities in brand sustainability. The case of innovation speed at large organizations.-
dc.typeTheses and Dissertations-
local.format.pages0-
local.bibliographicCitation.jcatT2-
dc.description.notesMaster of Management-International Marketing Strategy-
local.type.specifiedMaster thesis-
item.fullcitationAlamro, Sajedah Sami Salameh (2018) The role of dynamic capabilities in brand sustainability. The case of innovation speed at large organizations..-
item.fulltextWith Fulltext-
item.accessRightsOpen Access-
item.contributorAlamro, Sajedah Sami Salameh-
Appears in Collections:Master theses
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