Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/35208
Title: | Ideas of customers during a crisis: can companies benefit from it? | Authors: | Brosens, Celien | Advisors: | COLEN, Relinde | Issue Date: | 2021 | Publisher: | UHasselt | Abstract: | During the current crisis, companies may experience changing environments. A possible solution might be to involve customers for ideas in order to innovate. This innovation might be a solution to a problem they experience. Furthermore, one of the important findings was that not every company innovates in order to survive a crisis. Some companies innovate to increase their performance, so they can operate better when the pandemic is over. | Notes: | Master of Management-Strategy and Innovation Management | Document URI: | http://hdl.handle.net/1942/35208 | Category: | T2 | Type: | Theses and Dissertations |
Appears in Collections: | Master theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
28500b9d-59d1-4062-bae4-6347611e7e76.pdf | 1.31 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.