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http://hdl.handle.net/1942/35340
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | QUARTIER, Katelijn | |
dc.contributor.author | Vercruysse, Nathan | |
dc.date.accessioned | 2021-09-13T13:07:14Z | - |
dc.date.available | 2021-09-13T13:07:14Z | - |
dc.date.issued | 2021 | |
dc.identifier.uri | http://hdl.handle.net/1942/35340 | - |
dc.description.abstract | The last year the current retail world was turned upside down, due to the global COVID-19 pandemic. This forced retailers to close their stores and led to multiple bankruptcies. While other markets were struggling, the click & collect market seemed to turn these events into new opportunities. With the increase in popularity, the amount of retailers who performed click & collect systems grew immensely. The desperate need for selling products during the pandemic led to new attempts to design a valuable click & collect system. This thesis investigates how retailers can improve and design a great click & collect experience. The need for pleasure makes way for a convenient and time-saving solution, for which new customer values arise. These values are crucial when organising and designing an in-store collection point. By combining specific customer values and creating design principles we can use the click & collect to create long-term value towards the brand. The investigation results in a framework that helps retailers and designers to create their own click & collect system. The thesis ends with a design project that validates the proposed framework. | |
dc.format.mimetype | Application/pdf | |
dc.language | nl | |
dc.publisher | UHasselt | |
dc.title | How to create a valuable click and collect design in-store | |
dc.type | Theses and Dissertations | |
local.bibliographicCitation.jcat | T2 | |
dc.description.notes | master in de interieurarchitectuur | |
local.type.specified | Master thesis | |
item.fullcitation | Vercruysse, Nathan (2021) How to create a valuable click and collect design in-store. | - |
item.contributor | Vercruysse, Nathan | - |
item.accessRights | Open Access | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | Master theses |
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File | Description | Size | Format | |
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e1b9becd-9180-48ab-bfcb-f949d475c5ed.pdf | 16.2 MB | Adobe PDF | View/Open |
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