Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/38459
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dc.contributor.advisorVAN RIEL, Allard
dc.contributor.authorKnuts, Gitte
dc.date.accessioned2022-09-26T08:20:29Z-
dc.date.available2022-09-26T08:20:29Z-
dc.date.issued2022
dc.identifier.urihttp://hdl.handle.net/1942/38459-
dc.description.abstractDeze studie onderzoekt de effecten van influencer storytelling en producttypes op merkevaluatie en percepties onder Instagram-gebruikers in de mode-industrie van vandaag.
dc.format.mimetypeApplication/pdf
dc.languageen
dc.publisherUHasselt
dc.titleDoes it matter how influencers tell a story? The role of information and product types in an Instagram post
dc.typeTheses and Dissertations
local.bibliographicCitation.jcatT2
dc.description.notesMaster of Management-International Marketing Strategy
local.type.specifiedMaster thesis
item.contributorKnuts, Gitte-
item.accessRightsOpen Access-
item.fullcitationKnuts, Gitte (2022) Does it matter how influencers tell a story? The role of information and product types in an Instagram post.-
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