Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/42368
Title: Let's Get Phygital
Contributors/Performers: SWILLEN, Anneleen 
Issue Date: 2023
Abstract: "Let's Get Phygital" is an international and interuniversity project that involves a course, a creation process, and an exhibition, developed in collaboration with the London College of Fashion (UAL), Estonia Academy of the Arts (EKA), and PXL-MAD School of Arts, Hasselt. Through a series of lectures and workshops, students from these three universities have been trained in creating Augmented Reality jewellery as well as learning how to critically navigate a (post-)digital culture. Their works are showcased in three exhibitions: PXL-MAD School of Arts, Hasselt (9/11 – 29/11/2023); EKA, Tallinn (13/11 – 18/12/2023); and UAL, London (14/05-22/06/2024). The opening night of the exhibition at PXL-MAD on November 9, 2023, featured a panel discussion with researchers in the arts Mala Siamptani (doctoral researcher at UAL and founder of the project), Darja Popolitova (doctoral researcher at EKA and co-organizer), Anneleen Swillen (co-organizer), Ine Vanoeveren, and Guus Vandeweerd (both researchers at PXL-MAD School of Arts, Hasselt). The exhibition and panel at PXL-MAD School of Arts Hasselt were part of the Re-Worlding seminar of the Doctoral Schools of Hasselt University. This event was also included in the 'Obsessed!' programme, a jewellery festival organised by Current Obsession. A second panel discussion, held in conjunction with the exhibition opening in Tallinn on November 30, 2023, featured Mala Siamptani, Darja Popolitova, and Anneleen Swillen, who presented their research in the arts and discussed the "Let's Get Phygital" project from their perspectives as researchers, lectureres, and curators of the project. A third panel discussion is scheduled to take place on the 14th of May, 2024, in London, coinciding with the opening of the exhibition at UAL.
Keywords: AR;augmented reality;jewellery;contemporary jewellery;AR adornment;Let's Get Phygital;exhibition
Document URI: http://hdl.handle.net/1942/42368
Link to publication/dataset: https://pxl-mad.be/nieuws/lets-get-phygital
https://www.pxl.be/Pub/Home/In-De-Kijker/Let-s-Get-Phygital.html?filter=208
https://www.artun.ee/en/calendar/lets-get-phygital-2/
https://www.current-obsession.com/letters-to-a-transhuman-future/
https://www.instagram.com/lets_get_phygital/
Discipline: audiovisuele kunsten
Research Context: Jewellery is a design practice heavily associated with traditional handcraft values such as labour, material and complexity. Such values are being challenged by the current use of digital tools and technologies in the industry. Thus, for a third year in a row, the creators of the Let’s get Phygital project have pushed the boundaries and envision virtual environments for jewellery collections to exist within. This is a collaborative project created in 2021 between the jewellery departments of London College of Fashion (UAL), Estonian Academy of Arts,Tallinn (EKA) and this year’s newest edition PXL-MAD school of Arts, Hasselt. Focus of the project is to approach and investigate how contemporary jewellery can exist in a digital/non-physical form. The project aims to consider the meaning and purpose behind jewellery, and to utilise the unique ability of fashion to tell stories and shape identity through digital social platforms. This digital/physical exhibition-oriented project deals with digital possibilities in the context of contemporary jewellery and their digital wearability. Students from the three universities developed three-dimentional digital pieces related to their personal projects in order to subvert conventional design and manufacturing approaches. By reflecting on a more intuitively and free approach implementing digital technologies, they then analysed new product design interactions using Computer aided design (CAD), Augmented Reality (AR) and Artificial Intelligence (AI) as tools. The students used their own concepts and ideas using these digital tools, they then crafted digital AR filters for social platforms in order to interact directly with their audience. The creators of this project consider this digital interaction a very crucial experience for the viewer. This project uses technology and social platforms to explore new relationships with the wearer and the designer. Through these outcomes, this project demonstrates both the use and need for digital experience research and its acknowledgment of experiential knowledge to advance jewellery design thinking and practice.
Impact Description: Through an international collaboration involving lecturers, researchers and students from universities in Belgium, Estonia and the United Kingdom, and by organising a series of international co-creations, exhibitions and panels, this project establishes a valuable conceptual and contextual framework. Additionally, it fosters a growing network for fundamental reflections and developments regarding the emerging domain of digital adornment.
Related Info: London College of Fashion
Estonia Academy of the Arts
PXL-MAD School of Arts Hasselt
Category: AOR
Type: Artistic/designerly creation
Appears in Collections:Artistic/designerly creations

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