Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/44042| Title: | Visual storytelling: How color saturation affects customer responses to luxury ads | Authors: | Berhniche, Fatima Zahrae | Advisors: | VAN RIEL, Allard | Issue Date: | 2024 | Publisher: | UHasselt | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/44042 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 7399b3e1-67ff-43d3-9c96-2fa5df778c93.pdf | 2.92 MB | Adobe PDF | View/Open | |
| 000e8294-e776-4292-bbc4-7b505934c7a3.pdf | 438.67 kB | Adobe PDF | View/Open |
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