Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/47035
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dc.contributor.advisorROMAN, Erin
dc.contributor.authorPhan, Tran Bao Tram
dc.date.accessioned2025-09-08T12:26:39Z-
dc.date.available2025-09-08T12:26:39Z-
dc.date.issued2025
dc.identifier.urihttp://hdl.handle.net/1942/47035-
dc.format.mimetypeApplication/pdf
dc.languageen
dc.publisherUHasselt
dc.titleNavigating the Digital Buzz: eWOM Strategies for Global Brand Success. The case study of Korean beauty brands in Vietnam
dc.typeTheses and Dissertations
local.bibliographicCitation.jcatT2
dc.description.notesMaster of Management-International Marketing Strategy
local.type.specifiedMaster thesis
item.contributorPhan, Tran Bao Tram-
item.accessRightsOpen Access-
item.fulltextWith Fulltext-
item.fullcitationPhan, Tran Bao Tram (2025) Navigating the Digital Buzz: eWOM Strategies for Global Brand Success. The case study of Korean beauty brands in Vietnam.-
Appears in Collections:Master theses
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