BRENGMAN, Malaika

Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications



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Author:  de Pelsmacker, Patrick

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Issue DateTitleContributor(s)TypeCat.
12001The impact of consumer characteristics and campaign related factors on brand confusion in print advertisingBRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, PatrickJournal ContributionA1