BRENGMAN, Malaika

Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

Results 1-20 of 56 (Search time: 0.008 seconds).

Issue DateTitleContributor(s)TypeCat.
12019Winkelen we binnenkort met robots?BRENGMAN, Malaika; De Gauquier, Laurens; Van de Sanden, Stephanie; WILLEMS, KimBook SectionB2
22019Is robotic shopping set to be the next big thing?BRENGMAN, Malaika; De Gauquier, Laurens; van de Sanden, Stephanie; WILLEMS, KimBook SectionB2
32019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
42019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
52018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
62017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
72017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
82017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
92017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
102017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
112016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
122016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
132016Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sampleSteenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionM
142016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1
152015Virtual worlds in real life: Opportunities in retailingVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimConference MaterialC2
162012Store personality impression formation: Comparing grocery and fashion retailingBRENGMAN, Malaika; WILLEMS, Kim; Mikolacjzak - De Grauwe, KalinaWorking PaperR2
172012From Armani to Zara: Impression formation based on fashion store patronageWILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, MarkJournal ContributionA1
182012The impact of in-store greenery on customersBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickJournal ContributionA1
192011The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight IssueWauters, Birgit; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
202011Fashion store personality: Scale development and relation to self-congruity theoryWILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1