Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/23399
Title: | The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies | Authors: | WILLEMS, Kim Smolders, Annelien BRENGMAN, Malaika LUYTEN, Kris SCHOENING, Johannes |
Issue Date: | 2017 | Source: | Technological forecasting & social change, 124, p. 228-242 | Abstract: | This study focuses on innovative ways to digitally instrument the servicescape in bricks-and-mortar retailing. In the present digital era, technological developments allow for augmenting the shopping experience and capturing moments-of-truth along the shopper's path-to-purchase. This article provides an encompassing inventory of retail technologies resulting from a systematic screening of three secondary data sources, over 2008–2016: (1) the academic marketing literature, (2) retailing related scientific ICT publications, and (3) business practices (e.g., publications from retail labs and R&D departments). An affinity diagram approach allows for clustering the retail technologies from an HCI perspective. Additionally, a categorization of the technologies takes place in terms of the type of shopping value that they offer, and the stage in the path-to-purchase they prevail. This indepth analysis results in a comprehensive inventory of retail technologies that allows for verifying the suitability of these technologies for targeted in-store shopper marketing objectives (cf. the resulting online faceted-search repository at www.retail-tech.org). The findings indicate that the majority of the inventoried technologies provide cost savings, convenience and utilitarian value, whereas few offer hedonic or symbolic benefits. Moreover, at present the earlier stages of the path-to-purchase appear to be the most instrumented. The article concludes with a research agenda. | Notes: | Willems, K (reprint author), Vrije Univ Brussel, Fac Econ & Social Sci, Pl Laan 2,Room C2-09, B-1050 Brussels, Belgium. Kim.willems@vub.ac.be; Annelien.smolders@vub.ac.be; Malaika.brengman@vub.ac.be; Kris.luyten@uhasselt.be; johannes.schoening@uhasselt.be | Keywords: | retail technology; path-to-purchase; shopping value; smart retailing; shopper marketing | Document URI: | http://hdl.handle.net/1942/23399 | ISSN: | 0040-1625 | e-ISSN: | 1873-5509 | DOI: | 10.1016/j.techfore.2016.10.066 | ISI #: | 000413384300021 | Rights: | © 2016 Elsevier Inc. All rights reserved. | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2018 |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Manuscript_An Inventory of innovative retail technologies_Author Copy_UHasselt BIB_2June2017.pdf | Peer-reviewed author version | 747.51 kB | Adobe PDF | View/Open |
1-s2.0-S004016251630556X-main.pdf Restricted Access | Published version | 468.05 kB | Adobe PDF | View/Open Request a copy |
SCOPUSTM
Citations
42
checked on Sep 2, 2020
WEB OF SCIENCETM
Citations
99
checked on Oct 13, 2024
Page view(s)
80
checked on Jul 15, 2022
Download(s)
694
checked on Jul 15, 2022
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.