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Results 1-20 of 68 (Search time: 0.063 seconds).

Issue DateTitleAuthor(s)TypeCat.
12022Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent CongruenceBrengman, Malaika; WILLEMS, Kim ; De Gauquier, LaurensJournal ContributionA1
22022Brand personality appeal in retailing: Comparing fashion- and grocery retailingWILLEMS, Kim Journal ContributionA1
32022How customers motive attributions impact intentions to use an interactive kiosk in-storevan de Sanden, Stephanie; WILLEMS, Kim ; BRENGMAN, Malaika Journal ContributionA1
42021In or out? A field observational study on the placement of entertaining robots in retailingDe Gauquier, L; Brengman, M; WILLEMS, Kim ; Cao, HL; Vanderborght, BramJournal ContributionA1
52021Can a retail environment be simulated by photographs?WILLEMS, Kim ; DOUCE, Lieve ; PETERMANS, Ann Journal ContributionA1
62021Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience PerspectivePETERMANS, Ann ; DOUCE, Lieve ; WILLEMS, Kim Book SectionB2
72019Winkelen we binnenkort met robots?BRENGMAN, Malaika ; De Gauquier, Laurens; Van de Sanden, Stephanie; WILLEMS, Kim Book SectionB2
82019Is robotic shopping set to be the next big thing?BRENGMAN, Malaika ; De Gauquier, Laurens; van de Sanden, Stephanie; WILLEMS, Kim Book SectionB2
92019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim ; BRENGMAN, Malaika Journal ContributionA1
102019Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvementDemoulin, Nathalie; WILLEMS, Kim Journal ContributionA1
112019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim ; BRENGMAN, Malaika ; Van Kerrebroeck, HelenaJournal ContributionA1
122019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika ; WILLEMS, Kim ; Van Kerrebroeck, HelenaJournal ContributionA1
132018Can a retail environment be simulated by photographs?PETERMANS, Ann ; WILLEMS, Kim ; DOUCE, Lieve ; VAN CLEEMPOEL, Koenraad Proceedings PaperC1
142018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBrengman, Malaika; WILLEMS, Kim ; Van Kerrebroeck, HelenaJournal ContributionA1
152017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim ; Brengman, Malaika; Van De Sanden, StephanieJournal ContributionA1
162017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; Brengman, Malaika; WILLEMS, Kim Journal ContributionA1
172017Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM ContextSTREUKENS, Sandra ; LEROI-WERELDS, Sara ; WILLEMS, Kim Book SectionB2
182017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim ; Smolders, Annelien; Brengman, Malaika; LUYTEN, Kris ; SCHOENING, Johannes Journal ContributionA1
192017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim ; Brengman, MalaikaJournal ContributionA1
202017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika ; WILLEMS, Kim Journal ContributionA1