WILLEMS, Kim

Email Alert RSS Feed

Profile

Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
Loading... 5 0 5 0 false
Loading... 6 0 5 0 false

Publications

Results 21-40 of 72 (Search time: 0.004 seconds).

show all
Issue DateTitleContributor(s)TypeCat.
212017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
222017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
232017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
242017Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM ContextSTREUKENS, Sandra; LEROI-WERELDS, Sara; WILLEMS, KimBook SectionB2
252016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
262016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
272016Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performanceHaezendonck, Elvira; WILLEMS, Kim; Hillemann, JennyJournal ContributionA1
282016Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sampleSteenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionM
292016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1
302016The impact of customer value types on customer outcomes for different retail formatsWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertJournal ContributionA1
312016Skill training preferences and technology use in persons with neck and low back painVERBRUGGHE, Jonas; HAESEN, Mieke; SPIERINGS, Ruth; WILLEMS, Kim; CLAES, Guido; Olivieri, Enzo; CONINX, Karin; TIMMERMANS, AnnickJournal ContributionA1
322015Virtual worlds in real life: Opportunities in retailingVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimConference MaterialC2
332015Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?WILLEMS, Kim; Schepers, Jeroen; Demoulin, NathalieProceedings PaperC2
342015The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experienceWILLEMS, KimConference MaterialC2
352015Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?WILLEMS, Kim; Schepers, Jeroen; Demoulin, NathalieConference MaterialC2
362014Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical studyDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC2
372014The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experienceWILLEMS, Kim; Lauriers, Randy; SCHOENING, Johannes; LUYTEN, Kris; Krüger, AntonioProceedings PaperC1
382014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
392014Which Dimensions of the Store Environment Irritate Customers? Evidence from three Retail SettingsDemoulin, Nathalie; WILLEMS, Kim; SWINNEN, GilbertProceedings PaperC1
402014Retailing of the future: Can on- and offline enrich each other?WILLEMS, KimConference MaterialC2
show all