Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21186
Title: When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications
Authors: Van Kerrebroeck, Helena
BRENGMAN, Malaika 
WILLEMS, Kim 
Issue Date: 2016
Source: Proceedings of the 45th European Marketing Conference (EMAC 2016), p. 58-58
Document URI: http://hdl.handle.net/1942/21186
ISBN: 9788282472845
Category: C2
Type: Proceedings Paper
Appears in Collections:Research publications

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