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http://hdl.handle.net/1942/21186| Title: | When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications | Authors: | Van Kerrebroeck, Helena BRENGMAN, Malaika WILLEMS, Kim |
Issue Date: | 2016 | Source: | Proceedings of the 45th European Marketing Conference (EMAC 2016), p. 58-58 | Document URI: | http://hdl.handle.net/1942/21186 | ISBN: | 9788282472845 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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