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http://hdl.handle.net/1942/21186
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Van Kerrebroeck, Helena | - |
dc.contributor.author | BRENGMAN, Malaika | - |
dc.contributor.author | WILLEMS, Kim | - |
dc.date.accessioned | 2016-05-20T13:02:57Z | - |
dc.date.available | 2016-05-20T13:02:57Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Proceedings of the 45th European Marketing Conference (EMAC 2016), p. 58-58 | - |
dc.identifier.isbn | 9788282472845 | - |
dc.identifier.uri | http://hdl.handle.net/1942/21186 | - |
dc.language.iso | en | - |
dc.title | When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | 24-27 May 2016 | - |
local.bibliographicCitation.conferencename | 45th European Marketing Conference | - |
local.bibliographicCitation.conferenceplace | Oslo, Norway | - |
dc.identifier.epage | 58 | - |
dc.identifier.spage | 58 | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.refereed | Refereed | - |
local.type.specified | Abstract | - |
local.bibliographicCitation.btitle | Proceedings of the 45th European Marketing Conference (EMAC 2016) | - |
item.fullcitation | Van Kerrebroeck, Helena; BRENGMAN, Malaika & WILLEMS, Kim (2016) When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications. In: Proceedings of the 45th European Marketing Conference (EMAC 2016), p. 58-58. | - |
item.fulltext | No Fulltext | - |
item.contributor | Van Kerrebroeck, Helena | - |
item.contributor | BRENGMAN, Malaika | - |
item.contributor | WILLEMS, Kim | - |
item.accessRights | Closed Access | - |
Appears in Collections: | Research publications |
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