Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21186
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dc.contributor.authorVan Kerrebroeck, Helena-
dc.contributor.authorBRENGMAN, Malaika-
dc.contributor.authorWILLEMS, Kim-
dc.date.accessioned2016-05-20T13:02:57Z-
dc.date.available2016-05-20T13:02:57Z-
dc.date.issued2016-
dc.identifier.citationProceedings of the 45th European Marketing Conference (EMAC 2016), p. 58-58-
dc.identifier.isbn9788282472845-
dc.identifier.urihttp://hdl.handle.net/1942/21186-
dc.language.isoen-
dc.titleWhen brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencedate24-27 May 2016-
local.bibliographicCitation.conferencename45th European Marketing Conference-
local.bibliographicCitation.conferenceplaceOslo, Norway-
dc.identifier.epage58-
dc.identifier.spage58-
local.bibliographicCitation.jcatC2-
local.type.refereedRefereed-
local.type.specifiedAbstract-
local.bibliographicCitation.btitleProceedings of the 45th European Marketing Conference (EMAC 2016)-
item.fullcitationVan Kerrebroeck, Helena; BRENGMAN, Malaika & WILLEMS, Kim (2016) When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications. In: Proceedings of the 45th European Marketing Conference (EMAC 2016), p. 58-58.-
item.fulltextNo Fulltext-
item.contributorVan Kerrebroeck, Helena-
item.contributorBRENGMAN, Malaika-
item.contributorWILLEMS, Kim-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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