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Title: The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue
Authors: Wauters, Birgit
BRENGMAN, Malaika 
Issue Date: 2011
Source: Advances in consumer research, 39, p. 354-359
Abstract: The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.
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ISSN: 0098-9258
Category: A1
Type: Journal Contribution
Validations: vabb 2014
Appears in Collections:Research publications

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