Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/14342
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dc.contributor.authorWauters, Birgit-
dc.contributor.authorBRENGMAN, Malaika-
dc.contributor.authorJANSSENS, Wim-
dc.date.accessioned2012-11-15T13:23:52Z-
dc.date.available2012-11-15T13:23:52Z-
dc.date.issued2011-
dc.identifier.citationAdvances in consumer research, 39, p. 354-359-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/1942/14342-
dc.description.abstractThe article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.-
dc.language.isoen-
dc.titleThe Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue-
dc.typeJournal Contribution-
dc.identifier.epage359-
dc.identifier.spage354-
dc.identifier.volume39-
local.bibliographicCitation.jcatA1-
local.type.refereedRefereed-
local.type.specifiedArticle-
dc.bibliographicCitation.oldjcatA2-
local.identifier.vabbc:vabb:340611-
item.accessRightsRestricted Access-
item.fullcitationWauters, Birgit; BRENGMAN, Malaika & JANSSENS, Wim (2011) The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue. In: Advances in consumer research, 39, p. 354-359.-
item.contributorWauters, Birgit-
item.contributorBRENGMAN, Malaika-
item.contributorJANSSENS, Wim-
item.fulltextWith Fulltext-
item.validationvabb 2014-
crisitem.journal.issn0098-9258-
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