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http://hdl.handle.net/1942/14342| Title: | The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue | Authors: | Wauters, Birgit BRENGMAN, Malaika JANSSENS, Wim |
Issue Date: | 2011 | Source: | Advances in consumer research, 39, p. 354-359 | Abstract: | The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided. | Document URI: | http://hdl.handle.net/1942/14342 | ISSN: | 0098-9258 | Category: | A1 | Type: | Journal Contribution | Validations: | vabb 2014 |
| Appears in Collections: | Research publications |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| The processing of threat appeals in the prevention of obesity.pdf Restricted Access | 149.38 kB | Adobe PDF | View/Open Request a copy |
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