Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/21185| Title: | In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication | Authors: | van de Sanden, Stephanie WILLEMS, Kim BRENGMAN, Malaika |
Issue Date: | 2016 | Publisher: | CERR | Source: | Proceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337 | Document URI: | http://hdl.handle.net/1942/21185 | ISBN: | 9782954999715 | Category: | C1 | Type: | Proceedings Paper | Validations: | vabb 2019 |
| Appears in Collections: | Research publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| In store.pdf | Published version | 238.88 kB | Adobe PDF | View/Open |
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