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http://hdl.handle.net/1942/21185
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | van de Sanden, Stephanie | - |
dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | BRENGMAN, Malaika | - |
dc.date.accessioned | 2016-05-20T12:59:30Z | - |
dc.date.available | 2016-05-20T12:59:30Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Proceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337 | - |
dc.identifier.isbn | 9782954999715 | - |
dc.identifier.uri | http://hdl.handle.net/1942/21185 | - |
dc.language.iso | en | - |
dc.publisher | CERR | - |
dc.title | In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.authors | Brusset, Xavier | - |
local.bibliographicCitation.authors | Kotzab, Herbert | - |
local.bibliographicCitation.authors | Teller, Christoph | - |
local.bibliographicCitation.conferencedate | 2-4/06/2016 | - |
local.bibliographicCitation.conferencename | Colloquium on European Research in Retailing | - |
local.bibliographicCitation.conferenceplace | Toulouse, France | - |
dc.identifier.epage | 337 | - |
dc.identifier.spage | 332 | - |
local.bibliographicCitation.jcat | C1 | - |
local.publisher.place | France | - |
local.type.refereed | Refereed | - |
local.type.specified | Abstract | - |
local.identifier.vabb | c:vabb:414912 | - |
local.bibliographicCitation.btitle | Book of Proceedings of the 3rd Colloquium on European Research in Retailing | - |
item.contributor | van de Sanden, Stephanie | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | BRENGMAN, Malaika | - |
item.fullcitation | van de Sanden, Stephanie; WILLEMS, Kim & BRENGMAN, Malaika (2016) In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication. In: Proceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337. | - |
item.accessRights | Open Access | - |
item.fulltext | With Fulltext | - |
item.validation | vabb 2019 | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
In store.pdf | Published version | 238.88 kB | Adobe PDF | View/Open |
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