Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21185
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dc.contributor.authorvan de Sanden, Stephanie-
dc.contributor.authorWILLEMS, Kim-
dc.contributor.authorBRENGMAN, Malaika-
dc.date.accessioned2016-05-20T12:59:30Z-
dc.date.available2016-05-20T12:59:30Z-
dc.date.issued2016-
dc.identifier.citationProceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337-
dc.identifier.isbn9782954999715-
dc.identifier.urihttp://hdl.handle.net/1942/21185-
dc.language.isoen-
dc.publisherCERR-
dc.titleIn-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication-
dc.typeProceedings Paper-
local.bibliographicCitation.authorsBrusset, Xavier-
local.bibliographicCitation.authorsKotzab, Herbert-
local.bibliographicCitation.authorsTeller, Christoph-
local.bibliographicCitation.conferencedate2-4/06/2016-
local.bibliographicCitation.conferencenameColloquium on European Research in Retailing-
local.bibliographicCitation.conferenceplaceToulouse, France-
dc.identifier.epage337-
dc.identifier.spage332-
local.bibliographicCitation.jcatC1-
local.publisher.placeFrance-
local.type.refereedRefereed-
local.type.specifiedProceedings Paper - Abstract-
local.identifier.vabbc:vabb:414912-
local.bibliographicCitation.btitleBook of Proceedings of the 3rd Colloquium on European Research in Retailing-
item.accessRightsOpen Access-
item.fulltextWith Fulltext-
item.contributorvan de Sanden, Stephanie-
item.contributorWILLEMS, Kim-
item.contributorBRENGMAN, Malaika-
item.fullcitationvan de Sanden, Stephanie; WILLEMS, Kim & BRENGMAN, Malaika (2016) In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication. In: Proceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337.-
item.validationvabb 2019-
Appears in Collections:Research publications
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