BRENGMAN, Malaika

Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

Results 41-57 of 57 (Search time: 0.005 seconds).

Issue DateTitleContributor(s)TypeCat.
412004Case: Direct marketing at Tesco: "Join the club ..."BRENGMAN, MalaikaBook SectionB2
422004Kleur in de winkelinrichting: een stille verleider...BRENGMAN, MalaikaJournal ContributionA3
432004Case: Jealous as AxeBRENGMAN, MalaikaBook SectionB2
442004The four dimensional impact of color on shoppers' emotionsBRENGMAN, Malaika; Geuens, M.Journal ContributionA2
452004Case: POP in the C-store, the case of Red BullBRENGMAN, MalaikaBook SectionB2
462004Het oog wil ook wat: bijdrage aan het artikel "Koop mij!" door Els VerweireBRENGMAN, MalaikaJournal ContributionA3
472003Capturing the image of second-hand stores: investigating the underlying image dimensionsBRENGMAN, Malaika; Geuens, M.; Faseur, T.Proceedings PaperC2
482003The impact of color in the store environmentBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
492003Zeg het met kleur! De impact van kleur in de winkelinrichting op de consumentBRENGMAN, MalaikaBook SectionB3
502003KBG@Media: ik niet! Wordt u door reclame beïnvloed?BRENGMAN, MalaikaJournal ContributionA3
512003Profiling Internet users based on their propensity to adopt online shoppingBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
522003De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologieBRENGMAN, MalaikaJournal ContributionA3
532003Food retailing, now and in the future: a consumer perspectiveGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Journal ContributionA1
542002An exploratory study on grocery shopping motivationsGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Book SectionB3
552001The impact of consumer characteristics and campaign related factors on brand confusion in print advertisingBRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, PatrickJournal ContributionA1
561999The determining factors of brand confusion in print advertisingBRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.Proceedings Paper
571999Consumer characteristics and brand confusionBRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.Proceedings Paper