BRENGMAN, Malaika

Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

Results 41-56 of 56 (Search time: 0.003 seconds).

Issue DateTitleContributor(s)TypeCat.
412004Case: POP in the C-store, the case of Red BullBRENGMAN, MalaikaBook SectionB2
422004The four dimensional impact of color on shoppers' emotionsBRENGMAN, Malaika; Geuens, M.Journal ContributionA2
432004Case: Jealous as AxeBRENGMAN, MalaikaBook SectionB2
442004Kleur in de winkelinrichting: een stille verleider...BRENGMAN, MalaikaJournal ContributionA3
452004Developing a typology of airport shoppersGeuens, M; Vantomme, D; BRENGMAN, MalaikaJournal ContributionA1
462003Zeg het met kleur! De impact van kleur in de winkelinrichting op de consumentBRENGMAN, MalaikaBook SectionB3
472003De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologieBRENGMAN, MalaikaJournal ContributionA3
482003Capturing the image of second-hand stores: investigating the underlying image dimensionsBRENGMAN, Malaika; Geuens, M.; Faseur, T.Proceedings PaperC2
492003KBG@Media: ik niet! Wordt u door reclame beïnvloed?BRENGMAN, MalaikaJournal ContributionA3
502003The impact of color in the store environmentBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
512003Profiling Internet users based on their propensity to adopt online shoppingBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
522003Food retailing, now and in the future: a consumer perspectiveGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Journal ContributionA1
532002An exploratory study on grocery shopping motivationsGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Book SectionB3
542001The impact of consumer characteristics and campaign related factors on brand confusion in print advertisingBRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, PatrickJournal ContributionA1
551999The determining factors of brand confusion in print advertisingBRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.Proceedings Paper
561999Consumer characteristics and brand confusionBRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.Proceedings Paper