Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6549
Title: Consumer characteristics and brand confusion
Authors: BRENGMAN, Malaika 
Geuens, M.
de Pelsmacker, P.
Issue Date: 1999
Source: Proceedings of the 4th Annual Conference of the Global Institute for Corporate and Marketing Communications.
Document URI: http://hdl.handle.net/1942/6549
Type: Proceedings Paper
Appears in Collections:Research publications

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