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http://hdl.handle.net/1942/6549| Title: | Consumer characteristics and brand confusion | Authors: | BRENGMAN, Malaika Geuens, M. de Pelsmacker, P. |
Issue Date: | 1999 | Source: | Proceedings of the 4th Annual Conference of the Global Institute for Corporate and Marketing Communications. | Document URI: | http://hdl.handle.net/1942/6549 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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