The determining factors of brand confusion in print advertising

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6548

Title:	The determining factors of brand confusion in print advertising
Authors:	BRENGMAN, Malaika Geuens, M. de Pelsmacker, P.
Issue Date:	1999
Source:	Proceedings of the 28th EMAC Conference.
Document URI:	http://hdl.handle.net/1942/6548
Type:	Proceedings Paper
Appears in Collections:	Research publications

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