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http://hdl.handle.net/1942/6548| Title: | The determining factors of brand confusion in print advertising | Authors: | BRENGMAN, Malaika Geuens, M. de Pelsmacker, P. |
Issue Date: | 1999 | Source: | Proceedings of the 28th EMAC Conference. | Document URI: | http://hdl.handle.net/1942/6548 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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