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http://hdl.handle.net/1942/6548
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | BRENGMAN, Malaika | - |
dc.contributor.author | Geuens, M. | - |
dc.contributor.author | de Pelsmacker, P. | - |
dc.date.accessioned | 2007-12-20T16:08:44Z | - |
dc.date.available | 2007-12-20T16:08:44Z | - |
dc.date.issued | 1999 | - |
dc.identifier.citation | Proceedings of the 28th EMAC Conference. | - |
dc.identifier.uri | http://hdl.handle.net/1942/6548 | - |
dc.language.iso | en | - |
dc.title | The determining factors of brand confusion in print advertising | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencename | EMAC Conference | - |
dc.bibliographicCitation.conferencenr | 28 | - |
local.type.specified | Proceedings Paper | - |
dc.bibliographicCitation.oldjcat | A5 | - |
local.bibliographicCitation.btitle | Proceedings of the 28th EMAC Conference | - |
item.fullcitation | BRENGMAN, Malaika; Geuens, M. & de Pelsmacker, P. (1999) The determining factors of brand confusion in print advertising. In: Proceedings of the 28th EMAC Conference.. | - |
item.fulltext | No Fulltext | - |
item.contributor | BRENGMAN, Malaika | - |
item.contributor | Geuens, M. | - |
item.contributor | de Pelsmacker, P. | - |
item.accessRights | Closed Access | - |
Appears in Collections: | Research publications |
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