Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6548
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dc.contributor.authorBRENGMAN, Malaika-
dc.contributor.authorGeuens, M.-
dc.contributor.authorde Pelsmacker, P.-
dc.date.accessioned2007-12-20T16:08:44Z-
dc.date.available2007-12-20T16:08:44Z-
dc.date.issued1999-
dc.identifier.citationProceedings of the 28th EMAC Conference.-
dc.identifier.urihttp://hdl.handle.net/1942/6548-
dc.language.isoen-
dc.titleThe determining factors of brand confusion in print advertising-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencenameEMAC Conference-
dc.bibliographicCitation.conferencenr28-
local.type.specifiedProceedings Paper-
dc.bibliographicCitation.oldjcatA5-
local.bibliographicCitation.btitleProceedings of the 28th EMAC Conference-
item.fulltextNo Fulltext-
item.contributorBRENGMAN, Malaika-
item.contributorGeuens, M.-
item.contributorde Pelsmacker, P.-
item.fullcitationBRENGMAN, Malaika; Geuens, M. & de Pelsmacker, P. (1999) The determining factors of brand confusion in print advertising. In: Proceedings of the 28th EMAC Conference..-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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