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http://hdl.handle.net/1942/7002| Title: | Case: POP in the C-store, the case of Red Bull | Authors: | BRENGMAN, Malaika | Issue Date: | 2004 | Publisher: | Pearson Education | Source: | Marketing communications, p. 413-415. | Document URI: | http://hdl.handle.net/1942/7002 | ISBN: | 0-273-68500-7 | Category: | B2 | Type: | Book Section |
| Appears in Collections: | Research publications |
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