Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/7002
Title: Case: POP in the C-store, the case of Red Bull
Authors: BRENGMAN, Malaika 
Issue Date: 2004
Publisher: Pearson Education
Source: Marketing communications, p. 413-415.
Document URI: http://hdl.handle.net/1942/7002
ISBN: 0-273-68500-7
Category: B2
Type: Book Section
Appears in Collections:Research publications

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