JANSSENS, Wim

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JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Date Issued:  2010
Author:  De Pelsmacker, Patrick

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Issue DateTitleContributor(s)TypeCat.
12010Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead RelatednessJANSSENS, Wim; De Pelsmacker, Patrick; Cauberghe, VerolienBook SectionB2